Valhalla is a Ravin-led program that supports active-duty military servicepeople, veterans, and organizations that protect and conserve wildlife and habitat. We champion those who protect and preserve the United States as part of repaying the debt we owe to each of these true heroes. We celebrate the untamed wild of the outdoors, working alongside our nonprofit partners to educate hunters and other Americans in support of conservation. Through Valhalla, we incubate ideas, share powerful stories, and collaborate with other companies that honor the same heroes and our shared land.
This is the ultimate high ground.
We present Valhalla as reward for sacrifice and service, but only to those who are first to defend, body and soul. If you live in the apex zone and rule the outdoors—where your heartbeat slows even as intensity grows, this is for you. Here, we cut no corners and seek no quarter. Our quest is nothing less than the absolute pinnacle—and that’s an ascent we’ll conquer again and again.
Valhalla is the warriors’ eternal throne. The soldier, the first responder, the veteran, and the driven soul earn this honor and reap the wild outdoors as their reward. We give back to those that sacrifice—offering more than we take. If you make the most of life, here is your path.
Welcome to Valhalla.
Valhalla is honored to give back to those that make our world a safer and stronger place – veterans, active duty military, law enforcement, and first responders. Valhalla donates a percentage of all proceeds to these charities, supporting bonding experiences, providing counseling to treat the invisible wounds of war, and offering support for children and families left behind.
The Children of Fallen Patriots Foundation is committed to honoring those who have died in the line of duty – by providing college scholarships and educational counseling for the children these heroes have left behind.
The Boot Campaign unites Americans to restore the lives of veterans and military families through customized care to treat the invisible wounds of war – such as PTSD, traumatic brain injury, chronic pain, and substance abuse.